Seth Godin: get off the candy diet of media consumption

This may be the longest piece I’ve ever seen Seth Godin write on his blog (usually it’s a paragraph or two), so the subject must have struck a nerve with him.

It’s a good reminder that while the mind-numbing fare is easiest to consume, tackling the deeper material is more fulfilling in the long run. And luckily, there remain plenty¬†of writers publishing terrific material on a regular basis.